OMVIC OMVIC Advertising and Disclosure Rules 2

Question 1

Under OMVIC's advertising standards, which of the following must be disclosed in a vehicle advertisement that promotes a specific sale price?

Accepted Answer

All fees, charges, and taxes payable by the consumer to drive the vehicle off the lot

Answer

Only the base vehicle price excluding HST

Answer

The dealer's cost price and profit margin

Answer

The original manufacturer's suggested retail price only

Question 2

A dealership's website lists a used car as 'Certified Pre-Owned' without it having undergone any manufacturer-approved inspection program. This advertisement would be:

Accepted Answer

Misleading and in violation of OMVIC advertising standards

Answer

Acceptable as long as the dealer performed their own inspection

Answer

Permitted if the vehicle is less than 5 years old

Answer

Allowed if a disclaimer is added in small print

Question 3

When advertising a lease deal, OMVIC standards require that dealers disclose:

Accepted Answer

The monthly payment, total lease cost, down payment, lease term, annual kilometre allowance, and residual value

Answer

Only the monthly payment and lease term

Answer

The monthly payment and total number of payments

Answer

Just the down payment and monthly payment

Question 4

A dealer advertises a vehicle with the phrase 'No credit? No problem!' but only approves customers with a minimum credit score of 650. This is:

Accepted Answer

A false and misleading advertisement that violates OMVIC standards

Answer

Acceptable because it is a common marketing expression

Answer

Permitted if the full credit criteria are listed on the dealer's website

Answer

Fine as long as the dealer approves at least some customers with poor credit

Question 5

Under OMVIC's advertising rules, which statement about online used vehicle listings is correct?

Accepted Answer

Dealers must ensure online listings are accurate and updated promptly when a vehicle is sold

Answer

Online listings are exempt from OMVIC advertising standards because they are not traditional media

Answer

Dealers may leave sold vehicles listed online for up to 30 days as a good faith measure

Answer

Online photos need not accurately represent the actual vehicle being sold

Question 6

A dealer's advertisement states a vehicle is 'accident-free' based solely on the customer trade-in's CarProof showing no reported accidents. OMVIC's position on this claim is:

Accepted Answer

The claim could be misleading if the dealer has not independently verified the vehicle's history through a physical inspection

Answer

The claim is fully acceptable because a CarProof report is an authoritative source

Answer

The claim is acceptable as long as CarProof is cited in the advertisement

Answer

The claim is always acceptable for vehicles under 3 years old