Mobile Marketing Mobile Payment and Commerce 3

Question 1

What is the primary security benefit of 'tokenization' in mobile payments?

Accepted Answer

It replaces sensitive card data with a unique token so actual card numbers are never transmitted during transactions

Answer

It accelerates transaction processing speeds at point-of-sale terminals

Answer

It reduces transaction fees charged to merchants by payment processors

Answer

It enables payments to be processed offline without network connectivity

Question 2

What does 'PCI DSS compliance' require of mobile payment applications?

Accepted Answer

Following Payment Card Industry Data Security Standards to protect cardholder data during storage, processing, and transmission

Answer

Complying with Apple App Store and Google Play Store development guidelines

Answer

Meeting FTC regulations for mobile advertising disclosures

Answer

Following GDPR privacy rules for mobile data collection in the EU

Question 3

What is a 'Progressive Web App' (PWA) and why is it relevant to mobile commerce?

Accepted Answer

A web-based application that delivers app-like experiences (offline use, push notifications, fast load) without requiring a native app download

Answer

An app that requires downloading from the App Store but launches faster than traditional apps

Answer

A hybrid app built with both native code and web technologies for dual-platform support

Answer

A mobile website that automatically redirects users to a native app download page

Question 4

Which mobile commerce strategy involves offering a seamless, consistent shopping experience across mobile apps, mobile web, desktop, and physical stores?

Accepted Answer

Omnichannel commerce

Answer

Cross-platform advertising

Answer

Multi-device retargeting

Answer

Unified brand messaging

Question 5

What is 'in-app purchasing' primarily associated with in mobile commerce?

Accepted Answer

Purchasing digital goods, premium features, or subscriptions directly within a mobile application

Answer

Buying physical products through a mobile-optimized website

Answer

Making payments at physical stores using a mobile wallet app

Answer

Completing checkout via a chatbot embedded inside a mobile app

Question 6

Which of the following best explains why mobile page load speed is critical for mobile commerce?

Accepted Answer

Studies show that even a one-second delay in mobile load time can significantly reduce conversion rates and increase bounce rates

Answer

Faster pages rank higher in app store search results

Answer

Mobile carriers charge merchants fees based on page file size

Answer

App store algorithms penalize slow-loading checkout pages

Question 7

What role does 'deep linking' play in mobile commerce marketing?

Accepted Answer

It directs users from an ad, email, or website to a specific product page inside a mobile app rather than the app's home screen

Answer

It embeds payment forms deeper within an app's navigation structure for security

Answer

It creates encrypted links between a merchant's app and their payment processor

Answer

It connects a user's social media profile to their mobile shopping account