Mobile Marketing Mobile Payment and Commerce 2

Question 1

What is 'QR code payment' in mobile commerce?

Accepted Answer

Using a smartphone camera to scan a QR code that initiates or confirms a payment transaction

Answer

Sending payment details to a merchant via SMS containing a QR code

Answer

A loyalty barcode scanned at checkout for rewards points

Answer

Generating QR codes for product reviews before purchasing

Question 2

Which factor most significantly contributes to mobile shopping cart abandonment?

Accepted Answer

Complex or lengthy checkout processes requiring excessive steps or data entry

Answer

Too many high-quality product images slowing page load

Answer

Offering too many product variants or color options

Answer

Displaying customer reviews prominently on product pages

Question 3

What is 'Buy Now, Pay Later' (BNPL) in mobile commerce?

Accepted Answer

A financing option allowing customers to split purchases into interest-free installments paid over time

Answer

A payment method requiring full immediate payment at point of sale

Answer

A subscription model where customers pay monthly for product access

Answer

A promotional offer giving customers 30 days to return items before payment is charged

Question 4

What is 'social commerce' in the context of mobile marketing?

Accepted Answer

The integration of shoppable features directly within social media platforms enabling purchases without leaving the app

Answer

Selling products exclusively through paid social media advertising campaigns

Answer

Using social listening tools to identify trending products for an e-commerce store

Answer

Running customer referral programs through social media channels

Question 5

What mobile payment security feature verifies a user's identity through facial recognition or fingerprint scanning?

Accepted Answer

Biometric authentication

Answer

Two-factor authentication (2FA) via SMS code

Answer

Dynamic CVV verification

Answer

Device-based PIN entry

Question 6

What percentage metric describes how much of total e-commerce revenue is generated through mobile devices?

Accepted Answer

Mobile commerce share of e-commerce

Answer

Mobile traffic share

Answer

Mobile bounce rate

Answer

Mobile app retention rate

Question 7

What is 'conversational commerce' in mobile marketing?

Accepted Answer

Using chatbots, messaging apps, and voice assistants to guide customers through the purchasing process

Answer

Phone-based customer service representatives assisting online shoppers

Answer

Video call consultations between customers and sales staff via mobile devices

Answer

Real-time comment sections on social media product posts