Mobile Marketing Mobile Payment and Commerce

Question 1

What technology enables contactless mobile payments at point-of-sale terminals?

Accepted Answer

Near Field Communication (NFC)

Answer

Bluetooth Low Energy (BLE)

Answer

Wi-Fi Direct

Answer

Infrared Data Association (IrDA)

Question 2

Which of the following best describes 'mobile commerce' (m-commerce)?

Accepted Answer

Buying and selling goods or services using wireless mobile devices

Answer

Running SMS marketing campaigns to drive in-store sales

Answer

Optimizing websites for mobile browsers only

Answer

Managing customer loyalty programs through a mobile app

Question 3

What is a 'digital wallet' in the context of mobile payments?

Accepted Answer

A software application that securely stores payment credentials for mobile transactions

Answer

A physical card reader that attaches to a smartphone

Answer

A mobile banking app that tracks spending and budgets

Answer

An encrypted email account used for sending payment confirmations

Question 4

Which metric measures the percentage of mobile shoppers who complete a purchase after initiating checkout?

Accepted Answer

Mobile conversion rate

Answer

Click-through rate (CTR)

Answer

Average order value (AOV)

Answer

Cost per acquisition (CPA)

Question 5

What is the primary benefit of one-click purchasing in mobile commerce?

Accepted Answer

Reduced checkout friction leading to higher purchase completion rates

Answer

Enhanced security through multi-step verification

Answer

Lower product prices exclusively for mobile users

Answer

Automatic enrollment in loyalty reward programs

Question 6

In mobile commerce, what does 'cart abandonment' refer to?

Accepted Answer

Users adding items to a shopping cart but leaving without completing the purchase

Answer

Customers uninstalling a shopping app after one use

Answer

Shoppers returning items purchased on mobile devices

Answer

Customers switching from mobile to desktop to complete a transaction

Question 7

Which of the following is a key factor that distinguishes mobile commerce from traditional e-commerce?

Accepted Answer

Mobile commerce leverages device features like GPS, camera, and biometrics for enhanced experiences

Answer

Mobile commerce only supports digital product purchases

Answer

Mobile commerce transactions are always lower in value

Answer

Mobile commerce requires a dedicated native app to function