Mobile Marketing MCQ Flashcards

Which metric measures the percentage of users who open a push notification?

Answer: Open rate

Open rate specifically tracks the percentage of recipients who open a push notification after receiving it.

What is 'deep linking' in mobile marketing?

Answer: Directing users to a specific in-app page rather than the home screen

Deep linking routes users directly to a specific screen or content within an app, bypassing the home screen.

Which of the following is a key advantage of in-app advertising over mobile web advertising?

Answer: Better targeting through app data and permissions

In-app ads leverage rich user data and granted permissions (location, interests) that mobile web ads cannot access as easily.

What does 'LTV' stand for in mobile marketing analytics?

Answer: Lifetime Value

Lifetime Value (LTV) represents the total revenue a business can expect from a single user over their entire relationship with the app.

A mobile app uses a 'paywall' after 3 free sessions. This monetization model is called:

Answer: Freemium

Freemium offers basic features for free and charges for premium access or to remove usage limits.

Which targeting method uses a virtual geographic boundary to trigger mobile ads or notifications?

Answer: Geofencing

Geofencing sets a virtual perimeter around a location so that ads or notifications are triggered when a user enters or exits that area.

What is the primary purpose of a mobile marketing attribution model?

Answer: To determine which marketing channel drove an app install or conversion

Attribution models identify which touchpoints or channels are responsible for driving user installs and in-app conversions.