Mobile Marketing Mobile Marketing SMS and Messaging Campaigns Questions and Answers 2

Question 1

What does the abbreviation MMS stand for in the context of mobile messaging campaigns?

Accepted Answer

Multimedia Messaging Service

Answer

Mobile Marketing System

Answer

Multi-Message Standard

Answer

Managed Messaging Solution

Question 2

Which U.S. regulation requires businesses to obtain prior express written consent before sending marketing text messages?

Accepted Answer

TCPA (Telephone Consumer Protection Act)

Answer

CAN-SPAM Act

Answer

COPPA

Answer

GDPR

Question 3

What is a short code in SMS marketing?

Accepted Answer

A 5- or 6-digit number used by businesses for high-volume messaging

Answer

A compressed URL included in text messages

Answer

A brief promotional code for discounts

Answer

An abbreviated keyword for opt-in campaigns

Question 4

What metric measures the percentage of recipients who click a link within an SMS message?

Accepted Answer

Click-through rate (CTR)

Answer

Open rate

Answer

Conversion rate

Answer

Bounce rate

Question 5

Which messaging approach sends automated messages triggered by specific user actions or events?

Accepted Answer

Transactional messaging

Answer

Broadcast messaging

Answer

Peer-to-peer messaging

Answer

Bulk messaging

Question 6

What is the primary purpose of implementing a double opt-in process for SMS campaigns?

Accepted Answer

To confirm subscriber intent and reduce fraudulent sign-ups

Answer

To increase the total number of subscribers quickly

Answer

To bypass carrier filtering requirements

Answer

To automatically segment subscribers by interest