Mobile Marketing Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2

Question 1

Which mobile marketing KPI measures the percentage of users who return to an app within 30 days of their first session?

Accepted Answer

Day-30 retention rate

Answer

Churn rate

Answer

Daily active users

Answer

Session depth

Question 2

What does a high ratio of DAU to MAU indicate for a mobile app?

Accepted Answer

Strong user stickiness

Answer

Poor monetization

Answer

High acquisition cost

Answer

Low session duration

Question 3

In mobile analytics, what is the primary purpose of tracking Average Revenue Per User (ARPU)?

Accepted Answer

To measure monetization efficiency across the user base

Answer

To calculate total app store revenue

Answer

To determine the cost of user acquisition

Answer

To predict app store ranking position

Question 4

Which attribution model gives 100% credit for a mobile conversion to the last ad interaction before install?

Accepted Answer

Last-click attribution

Answer

Linear attribution

Answer

Time-decay attribution

Answer

Position-based attribution

Question 5

What does a mobile app's crash rate KPI directly measure?

Accepted Answer

The percentage of sessions that end due to application errors

Answer

The number of negative app store reviews

Answer

The rate at which users uninstall the app

Answer

The frequency of server timeout errors

Question 6

Why is tracking Cost Per Install (CPI) across different ad networks critical for mobile marketers?

Accepted Answer

It reveals which channels deliver installs most cost-effectively

Answer

It measures in-app purchase frequency per channel

Answer

It determines organic search ranking for the app

Answer

It calculates the lifetime value of acquired users