Mobile Marketing FREE Mobile Marketing SMS and Push Notifications Questions and Answers 2

Question 1

What is the maximum character limit for a standard SMS message before it is split into multiple segments?

Accepted Answer

160 characters

Answer

120 characters

Answer

200 characters

Answer

256 characters

Question 2

Which metric measures the percentage of users who disable push notifications for an app after initially opting in?

Accepted Answer

Opt-out rate

Answer

Churn rate

Answer

Bounce rate

Answer

Unsubscribe rate

Question 3

What is geofencing in the context of SMS and push notification marketing?

Accepted Answer

Triggering messages when a user enters or exits a defined geographic area

Answer

Blocking messages from being sent to certain regions

Answer

Filtering spam messages based on location data

Answer

Restricting push notifications to Wi-Fi-connected devices only

Question 4

Under the Telephone Consumer Protection Act (TCPA), what is required before sending marketing SMS messages to US consumers?

Accepted Answer

Prior express written consent from the recipient

Answer

A verbal agreement during a phone call

Answer

Notification sent via email at least 24 hours before

Answer

Registration with the Federal Trade Commission

Question 5

Which push notification strategy uses past user behavior to determine the optimal time to send each individual notification?

Accepted Answer

Intelligent delivery

Answer

Batch scheduling

Answer

A/B split testing

Answer

Frequency capping

Question 6

What is a rich push notification?

Accepted Answer

A notification that contains multimedia elements such as images, videos, or interactive buttons

Answer

A push notification that includes a monetary incentive

Answer

An SMS message converted into a push notification format

Answer

A notification sent exclusively to premium subscription users