Mobile Marketing FREE Mobile Marketing Practice Test Question and Answers 2

Question 1

Which mobile advertising format displays a full-screen ad between content transitions in an app?

Accepted Answer

Interstitial ad

Answer

Banner ad

Answer

Native ad

Answer

Rewarded video ad

Question 2

What does the metric 'Cost Per Install' (CPI) measure in mobile marketing?

Accepted Answer

The cost for each app download attributed to a campaign

Answer

The cost to display an ad on a mobile device

Answer

The cost of developing a mobile application

Answer

The cost of retaining a user for 30 days

Question 3

Which technology allows marketers to send targeted messages to users based on their proximity to a physical location?

Accepted Answer

Geofencing

Answer

Push notifications

Answer

A/B testing

Answer

Deep linking

Question 4

What is the primary purpose of App Store Optimization (ASO)?

Accepted Answer

To increase an app's visibility and ranking in app store search results

Answer

To improve an app's server performance

Answer

To reduce the size of an app's download package

Answer

To enhance in-app purchase conversion rates

Question 5

In mobile marketing analytics, what does DAU/MAU ratio indicate?

Accepted Answer

The percentage of monthly users who engage with the app daily

Answer

The app's total revenue per user

Answer

The number of crashes per active user

Answer

The average session length per user

Question 6

Which mobile marketing strategy involves sending personalized messages directly to a user's device even when they are not actively using the app?

Accepted Answer

Push notifications

Answer

In-app messaging

Answer

SMS marketing

Answer

Retargeting ads