Mobile Marketing FREE Mobile Marketing Mobile App Marketing (ASO) Questions and Answers 2

Question 1

Which ASO factor has the greatest impact on an app's discoverability in the Apple App Store search results?

Accepted Answer

App subtitle and keyword field optimization

Answer

Number of app downloads in the last 30 days

Answer

The developer's total number of published apps

Answer

The app's file size and compatibility range

Question 2

What is the recommended approach for conducting ASO keyword research for a new app launch?

Accepted Answer

Analyze competitor metadata, use ASO tools for search volume estimates, and prioritize mid-tail keywords

Answer

Copy the exact keywords used by the top-ranking competitor in your category

Answer

Focus exclusively on the highest-volume generic keywords available

Answer

Use only branded keywords to establish name recognition first

Question 3

How does Google Play's approach to indexing app listing text differ from the Apple App Store?

Accepted Answer

Google Play indexes the full long description for keyword ranking while Apple does not index its description field

Answer

Google Play ignores all text fields and relies solely on download velocity

Answer

Both stores index descriptions identically using the same algorithm

Answer

Google Play only indexes the short description, not the long description

Question 4

What is a key risk of frequently changing an app's title and subtitle for ASO experimentation?

Accepted Answer

Temporary loss of keyword rankings during the re-indexing period

Answer

Permanent removal of the app from search results

Answer

Automatic rejection of the next app update by the review team

Answer

Resetting the app's cumulative rating to zero

Question 5

Which metric is most useful for evaluating the effectiveness of an app's icon and screenshots in the ASO conversion funnel?

Accepted Answer

Impression-to-install conversion rate from search results

Answer

Total number of five-star ratings received per week

Answer

Average session duration after first app open

Answer

The app's category ranking position over time

Question 6

What is the primary purpose of running A/B tests on a Google Play Store listing?

Accepted Answer

To compare different creative assets and text variations to maximize conversion rates

Answer

To test server-side performance changes before a full rollout

Answer

To determine the optimal app price point across regions

Answer

To measure the effect of push notification frequency on retention