Mobile Marketing FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2

Question 1

Which metric measures the percentage of users who return to a mobile app within a specific time period after their first session?

Accepted Answer

Retention rate

Answer

Bounce rate

Answer

Churn rate

Answer

Session depth

Question 2

What does ARPU stand for in mobile marketing analytics?

Accepted Answer

Average Revenue Per User

Answer

Annual Rate of Product Usage

Answer

Aggregate Return on Promotional Units

Answer

Average Reach Per Update

Question 3

A mobile app has 10,000 installs but only 2,500 users open it within the first week. What is the activation rate?

Accepted Answer

25%

Answer

40%

Answer

75%

Answer

10%

Question 4

Which KPI is most useful for evaluating the effectiveness of a mobile push notification campaign?

Accepted Answer

Click-through rate

Answer

Cost per install

Answer

App store ranking

Answer

Page load time

Question 5

What does a high DAU/MAU ratio indicate about a mobile app?

Accepted Answer

Strong user stickiness and daily engagement

Answer

Poor monetization strategy

Answer

High customer acquisition cost

Answer

Low app store visibility

Question 6

Which attribution model gives 100% credit to the last marketing touchpoint before a mobile app install?

Accepted Answer

Last-touch attribution

Answer

First-touch attribution

Answer

Linear attribution

Answer

Time-decay attribution