Mobile Marketing FREE Mobile Marketing MCQ Questions and Answers 2

Question 1

Which mobile advertising metric measures the percentage of users who click on an ad after seeing it?

Accepted Answer

Click-Through Rate (CTR)

Answer

Cost Per Install (CPI)

Answer

Return on Ad Spend (ROAS)

Answer

Effective Cost Per Mille (eCPM)

Question 2

What is the primary purpose of deep linking in mobile marketing?

Accepted Answer

Directing users to specific in-app content rather than a generic homepage

Answer

Increasing the number of backlinks to a mobile website

Answer

Encrypting data transmitted between mobile devices

Answer

Compressing large media files for faster mobile loading

Question 3

What does the term 'mobile-first indexing' mean for marketers?

Accepted Answer

Google primarily uses the mobile version of content for indexing and ranking

Answer

Mobile ads are always shown before desktop ads

Answer

Apps are indexed before websites in search results

Answer

Only mobile users can find the website through search

Question 4

Which of the following best describes geofencing in mobile marketing?

Accepted Answer

Creating a virtual boundary around a location to trigger ads when users enter

Answer

Blocking competitors from advertising in your area

Answer

Limiting app downloads to specific countries

Answer

Filtering out bot traffic from mobile ad campaigns

Question 5

What is the significance of App Store Optimization (ASO)?

Accepted Answer

It improves an app's visibility and ranking within app store search results

Answer

It reduces the size of the app for faster downloads

Answer

It automates push notification scheduling

Answer

It encrypts in-app purchase transactions

Question 6

Which regulation most directly impacts how mobile marketers collect and use personal data from EU citizens?

Accepted Answer

General Data Protection Regulation (GDPR)

Answer

CAN-SPAM Act

Answer

Children's Online Privacy Protection Act (COPPA)

Answer

Digital Millennium Copyright Act (DMCA)