Mobile Marketing FREE Mobile Marketing MCQ Basics Questions and Answers 2

Question 1

What is the primary advantage of SMS marketing over email marketing for mobile users?

Accepted Answer

Higher open rates

Answer

Lower cost per message

Answer

Better visual formatting

Answer

Larger file attachment support

Question 2

Which metric measures the percentage of users who continue using a mobile app after a specific period?

Accepted Answer

Retention rate

Answer

Bounce rate

Answer

Click-through rate

Answer

Impression share

Question 3

What does the term 'deep linking' refer to in mobile marketing?

Accepted Answer

Linking directly to specific in-app content

Answer

Creating multiple backlinks to a website

Answer

Embedding links within SMS messages

Answer

Connecting social media profiles together

Question 4

Which mobile advertising format displays a full-screen ad at natural transition points within an app?

Accepted Answer

Interstitial ad

Answer

Banner ad

Answer

Native ad

Answer

Pre-roll ad

Question 5

What is geofencing in mobile marketing?

Accepted Answer

Triggering ads when users enter a defined geographic area

Answer

Blocking ads in certain countries

Answer

Restricting app downloads by region

Answer

Filtering location data from analytics

Question 6

Which of the following is a key requirement for sending push notifications to mobile users?

Accepted Answer

User opt-in consent

Answer

A minimum app rating of 4 stars

Answer

Active cellular data connection

Answer

Completed user profile