Mobile Marketing FREE Mobile Marketing Fundamentals Questions and Answers 2

Question 1

Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation?

Accepted Answer

Retention rate

Answer

Churn rate

Answer

Conversion rate

Answer

Bounce rate

Question 2

What is the primary advantage of using geofencing in mobile marketing campaigns?

Accepted Answer

Targeting users based on their real-time physical location

Answer

Reducing app development costs

Answer

Improving app store search rankings

Answer

Increasing email open rates

Question 3

In mobile advertising, what does a DCO platform enable marketers to do?

Accepted Answer

Dynamically customize ad creatives based on user data

Answer

Compress video files for faster loading

Answer

Track in-store foot traffic

Answer

Manage app store listings

Question 4

Which regulation requires mobile apps to obtain explicit user consent before tracking activity across other companies' apps and websites in the US market?

Accepted Answer

Apple's App Tracking Transparency (ATT)

Answer

CAN-SPAM Act

Answer

COPPA

Answer

Section 230

Question 5

What is the key difference between a progressive web app (PWA) and a native mobile app for marketing purposes?

Accepted Answer

PWAs run in a browser and don't require app store installation

Answer

PWAs offer better hardware access than native apps

Answer

Native apps cannot send push notifications

Answer

PWAs are always faster than native apps

Question 6

Which mobile marketing strategy uses short-form vertical video content typically lasting 15-60 seconds to engage audiences?

Accepted Answer

Short-form video marketing on platforms like TikTok and Reels

Answer

QR code campaigns

Answer

SMS drip sequences

Answer

Mobile wallet marketing