MO Marketing Officer Budget & Financial Management 2

Question 1

A marketing officer calculates the average revenue generated by a customer over their entire relationship with the company. What metric is this?

Accepted Answer

Customer lifetime value

Answer

Customer acquisition cost

Answer

Net promoter score

Answer

Market share index

Question 2

If a company spends $100,000 to acquire 500 new customers, what is the Customer Acquisition Cost (CAC)?

Accepted Answer

$200

Answer

$50

Answer

$100

Answer

$500

Question 3

Which financial ratio compares customer lifetime value to customer acquisition cost to evaluate marketing efficiency?

Accepted Answer

CLV:CAC ratio

Answer

Revenue per employee

Answer

Gross margin percentage

Answer

Cost-per-click ratio

Question 4

A marketing officer is evaluating whether to invest in a new marketing technology platform. Which financial analysis method calculates the time it takes to recover the initial investment?

Accepted Answer

Payback period analysis

Answer

Net present value analysis

Answer

Internal rate of return

Answer

Break-even analysis

Question 5

A campaign costs $20,000 and the product has a contribution margin of $40 per unit. How many units must be sold to break even on the campaign?

Accepted Answer

500 units

Answer

200 units

Answer

400 units

Answer

800 units

Question 6

Which budget control practice involves reviewing and adjusting forecasts on a continuous rolling 12-month basis?

Accepted Answer

Rolling forecast budgeting

Answer

Zero-based budgeting

Answer

Incremental budgeting

Answer

Activity-based budgeting

Question 7

A marketing officer notices that 20% of campaigns are generating 80% of revenue. This observation reflects which principle?

Accepted Answer

Pareto principle

Answer

Central limit theorem

Answer

Law of diminishing returns

Answer

Normal distribution principle