MAC MAC Digital Marketing Analytics & Tools

Question 1

Which Google Analytics metric measures the percentage of single-page sessions where the user left without any interaction?

Accepted Answer

Bounce Rate

Answer

Exit Rate

Answer

Session Duration

Answer

Pages per Session

Question 2

What does a UTM parameter in a URL primarily help marketers track?

Accepted Answer

Traffic source and campaign attribution

Answer

Website load speed

Answer

Conversion funnel drop-offs

Answer

User demographic data

Question 3

In Google Analytics 4, which report would you use to see the sequence of pages users visit before converting?

Accepted Answer

Funnel Exploration

Answer

Audience Overview

Answer

Real-Time Report

Answer

Cohort Analysis

Question 4

What is the primary purpose of setting up conversion goals in a web analytics platform?

Accepted Answer

To measure when users complete desired actions

Answer

To increase website speed

Answer

To track server uptime

Answer

To generate automated email reports

Question 5

Which attribution model gives 100% credit for a conversion to the last marketing touchpoint before the sale?

Accepted Answer

Last-Touch Attribution

Answer

First-Touch Attribution

Answer

Linear Attribution

Answer

Time-Decay Attribution

Question 6

When analyzing a marketing dashboard, a sudden spike in direct traffic often indicates what?

Accepted Answer

Tracking or tagging issues causing misattribution

Answer

A successful SEO campaign

Answer

A viral social media post

Answer

An increase in paid search spend