Hospitality Technology and Information Systems Flashcards
7 cards from real HOSPITALITY practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Hospitality Technology and Information Systems flashcards as text
What does 'rate parity' mean in hotel distribution strategy?
Answer: Maintaining the same room rates across all distribution channels
Rate parity means a hotel maintains consistent room pricing across all booking channels so guests pay the same rate whether booking direct or through an OTA.
Which wireless technology most commonly enables hotel guests to use their smartphones as digital room keys?
Answer: Bluetooth Low Energy (BLE)
Bluetooth Low Energy (BLE) enables smartphones to securely communicate with door lock hardware, allowing guests to use a mobile app as their room key.
What is the primary purpose of a Revenue Management System (RMS)?
Answer: Automatically optimizing room rates based on demand, competition, and market data
A Revenue Management System uses data algorithms to automatically set optimal room rates to maximize revenue based on demand patterns and market conditions.
What key advantage does a cloud-based PMS offer over a traditional on-premise system?
Answer: Remote access from any device, automatic updates, and reduced on-site IT infrastructure
Cloud-based PMS solutions allow managers to access the system remotely, receive automatic software updates, and eliminate the cost of maintaining on-site servers.
Which technology uses historical data and machine learning to anticipate guest behavior and personalize marketing campaigns?
Answer: Predictive analytics
Predictive analytics applies algorithms to historical guest data to forecast future behavior, enabling hotels to personalize offers and improve satisfaction.
What is the main purpose of a self-check-in kiosk in a hotel lobby?
Answer: Allowing guests to complete check-in and obtain room keys without front desk staff assistance
Self-check-in kiosks let guests handle the arrival process independently, reducing front desk queues and freeing staff to focus on personalized service.
What technology enables contactless payment processing at hotel properties?
Answer: Near Field Communication (NFC) technology
Near Field Communication (NFC) technology allows payment devices to communicate wirelessly over short distances, enabling tap-to-pay transactions without card insertion.