Hotel Sales and Marketing Flashcards
6 cards from real HOSPITALITY practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Hotel Sales and Marketing flashcards as text
What is a 'loyalty program' in hotel marketing?
Answer: A guest rewards program offering benefits for repeat stays
Hotel loyalty programs (like Marriott Bonvoy or Hilton Honors) reward repeat guests with points, free nights, and exclusive benefits to drive retention.
What is 'channel management' in hotel distribution?
Answer: Controlling room inventory and pricing across multiple booking platforms
Channel management involves synchronizing room availability and rates across online travel agencies (OTAs), direct booking sites, and GDS systems.
What does OTA stand for in hotel distribution?
Answer: Online Travel Agency
OTAs (Online Travel Agencies) like Expedia, Booking.com, and Hotels.com are third-party platforms where hotels list and sell rooms online.
What is 'direct booking' and why do hotels prefer it?
Answer: Guests booking directly through the hotel's own website or phone, avoiding OTA commissions
Direct bookings allow hotels to avoid OTA commission fees (typically 15–25%) and capture more guest data for relationship building.
What is a 'SWOT analysis' used for in hotel marketing?
Answer: Assessing Strengths, Weaknesses, Opportunities, and Threats for strategic planning
A SWOT analysis helps hotels evaluate internal strengths and weaknesses alongside external opportunities and threats to guide marketing strategy.
What is 'rate parity' in hotel distribution?
Answer: Maintaining the same room rates across all booking channels
Rate parity requires hotels to list the same rates on all distribution channels, including OTAs and the hotel's own website.