Hotel Sales and Marketing Flashcards
6 cards from real HOSPITALITY practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Hotel Sales and Marketing flashcards as text
What is 'market segmentation' in hotel marketing?
Answer: Dividing potential customers into groups based on similar characteristics to target them effectively
Market segmentation allows hotels to tailor their marketing efforts to specific groups such as leisure travelers, corporate clients, or groups.
What is the purpose of a hotel's 'brand standard'?
Answer: Defined quality and service specifications that all properties in a brand must consistently meet
Brand standards ensure consistency in guest experience, room quality, service delivery, and appearance across all properties under a hotel brand.
What does 'occupancy rate' measure in hotel performance?
Answer: The percentage of available rooms that are occupied during a specific period
Occupancy rate = (rooms sold / rooms available) × 100, and is a fundamental KPI for measuring demand and hotel performance.
What is 'reputation management' in hotel marketing?
Answer: Monitoring and responding to online reviews to maintain a positive hotel image
Reputation management involves monitoring platforms like TripAdvisor and Google Reviews and responding professionally to shape guest perception.
What is a 'FAM trip' (familiarization trip) in hotel sales?
Answer: A hosted trip for travel agents or meeting planners to experience the hotel firsthand
FAM trips invite travel agents, corporate buyers, and meeting planners to experience the hotel in order to inspire future bookings and referrals.
What is 'net rate' in hotel wholesale pricing?
Answer: The confidential rate given to wholesalers which they mark up to create their selling price
Net rates are wholesale rates given to tour operators or agencies without commission, who then add their margin to create the retail price.