Google Analytics IQ Sample Questions

Question 1

What URL tag does AdWords add to the destination URL using autotagging?

Accepted Answer

gclid=

Answer

urlid=

Answer

adid=

Answer

utm=

Question 2

What is a “dimension” in Google Analytics?

Accepted Answer

An attribute of a data set that can be organized for better analysis.

Answer

The total amount of revenue a business has made in a given date range.

Answer

A comparison of data between two date ranges.

Answer

A report that offers information about your audience.

Question 3

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Accepted Answer

Users who returned an item they purchased

Answer

Users who viewed product detail pages

Answer

Users who viewed your homepage

Answer

Users who viewed a search result page on your website

Question 4

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

Accepted Answer

Source and Medium

Answer

Campaign and Ad Content

Answer

Campaign and Medium

Answer

Source, Medium, Campaign, and Ad Content

Question 5

Which of these CANNOT be collected by the default Analytics tracking code?

Accepted Answer

User’s favorite website

Answer

Browser language setting

Answer

Device and operating system

Answer

Page visits

Question 6

Which kinds of hits does Google Analytics track?

Accepted Answer

All of the above

Answer

Event-tracking hit

Answer

Ecommerce-tracking hit

Answer

Page-tracking hit

Question 7

Which report would you use to determine where users start or exit the conversion funnel?

Accepted Answer

Goal Flow report

Answer

User Timings report

Answer

Cohort Analysis report

Answer

Treemaps report

Question 8

Which of these is NOT possible when you link your AdWords account to Google Analytics?

Accepted Answer

Adjust keyword bids inside Google Analytics

Answer

View AdWords click and cost data alongside your site engagement data in Google Analytics

Answer

Create remarketing lists in Analytics to use in AdWords campaigns

Answer

Import Analytics goals and transactions into AdWords as conversions

Question 9

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

Accepted Answer

The Measurement Protocol

Answer

Browser cookies

Answer

Data Import

Answer

The Networking Protocol

Question 10

Which report shows which pages on your site get the most traffic and highest engagement?

Accepted Answer

All Pages report

Answer

Frequency and Recency report

Answer

Active Users report

Answer

Engagement report