Google Analytics IQ Exam

Question 1

Which of the following represents a macro conversion for an ecommerce site?

Accepted Answer

A completed sale transaction

Answer

Receiving a product inquiry

Answer

A click on a “buy” button

Answer

Collecting a lead

Answer

All of these are macro conversions for an e commerce site.

Question 2

Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Accepted Answer

100%

Answer

0%

Answer

200%

Answer

33%

Answer

50%

Question 3

Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?

Accepted Answer

Ecommerce conversion rate

Answer

Pages / Visit

Answer

Page Value

Answer

Bounce rate

Question 4

Which of the following technologies or feature can be used to add data to Google Analytics?

Accepted Answer

Data import, measurement protocol

Answer

Data import, intelligence

Answer

Real-time, intelligence

Answer

Data import, Real-Time

Question 5

Digital Analytics is:

Accepted Answer

All of these answers are correct

Answer

A process of continual improvement of the online experience

Answer

The analysis of quantitative data from your business

Answer

The analysis of qualitative data from your business

Answer

The analysis of data from your business and the competition

Question 6

Which of the following would be most useful for optimizing landing pages?

Accepted Answer

Bounce Rate

Answer

Pageviews

Answer

Unique Visits

Answer

Unique Pageviews

Answer

Visits

Question 7

What is the hierarchy of Google Analytics data model?

Accepted Answer

Users>Sessions>Interactions

Answer

Sessions>Visitors>Interactions

Answer

Interactions>Users>Sessions

Answer

Sessions>Users>Interactions

Question 8

Which of the following is not a default medium in Google Analytics?

Accepted Answer

Email

Answer

All of these are default medium

Answer

Referral

Answer

Organic

Question 9

When configuring a goal, why it is useful to assign a goal value?

Accepted Answer

To attribute monetary value to non-ecommerce conversions

Answer

To determine the conversion rate

Answer

To calculate ecommerce metrics

Answer

To determine the number of visits to each of your page

Question 10

Which of the following Adwords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

Accepted Answer

Hour of Day

Answer

Adwords Keywords

Answer

Placements

Answer

Campaigns

Answer

Destination URLs