Google Analytics Individual Qualification Test

Question 1

What is the main purpose of the Mutli-Channel funnel report?

Accepted Answer

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

Answer

To show which goals are bringing in the most revenue

Answer

To analyze the funnel steps for multiple goals

Answer

To see which channels resulted in the highest number of pageviews

Question 2

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Accepted Answer

All of the above

Answer

There is unidentified referral traffic that is likely bot traffic

Answer

New pages or subdomains have been recently indexed in organic search

Answer

The tracking code has been altered and is reporting incorrectly

Answer

There is a new referral source that is directing a lot of new traffic to the site

Question 3

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Accepted Answer

Sessions (metric) / city (dimension)

Answer

All of the above are valid dimension / metric combination

Answer

Session (metric) + Page (dimension)

Answer

Bounce rate (metric) / Event Action (dimension)

Question 4

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

Accepted Answer

all of the above

Answer

The navigation between the second and third steps of the purchase process could be improved

Answer

You should consider directing traffic through a different entrance point of your goal

Answer

You are possibly targeting the wrong audience who is not as interested in your product

Question 5

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

Accepted Answer

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

Answer

You must enable “Smart Goals” in your property settings.

Answer

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .

Answer

You must modify your tracking code to support Smart Goals data collection.

Question 6

The User ID feature is commonly used with which of the following website layouts?

Accepted Answer

Users can create an account on your website and log in on all types of devices

Answer

Users can navigate between your website and multiple subdomains within one session

Answer

Users must navigate to a 3rd party shopping cart domain to complete a purchase

Answer

You have content that displays on another domain through an iFrame

Question 7

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

Accepted Answer

False: Views will report data from the day they are created.

Answer

True: Any new view will include all historical website data.

Question 8

Why would it be useful to assign a value to your goal in Google Analytics?

Accepted Answer

Assigning a goal value allows you to track revenue from your conversions.

Answer

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Answer

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

Question 9

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Accepted Answer

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

Answer

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

Answer

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Answer

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Question 10

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

Accepted Answer

be able to generate your own unique IDs

Answer

create a new Analytics account for User ID reporting

Answer

use Google Tag Manager for your Analytics tracking