Google Analytics Individual Qualification Questions

Question 1

Auto-tagging is a feature that is used with which type of traffic?

Accepted Answer

AdWords Campaign traffic

Answer

Website referrals

Answer

Any search engine traffic that is not from Google

Answer

Social media referrals

Question 2

Google Analytics can identify that two sessions are from the same user if

Accepted Answer

the sessions happen in the same browser on the same device

Answer

the sessions happen on the same day

Answer

the sessions happen in the same browser

Answer

the sessions occur within 30 minutes of each other

Question 3

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

Accepted Answer

adjusting a control in the reporting interface for greater or less precision

Answer

You cannot adjust the sample dat

Answer

changing the sampling rate in your view settings

Answer

adjusting the session timeout control

Question 4

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Accepted Answer

Segments are filters that permanently change your data.

Answer

Segments let you isolate and analyze your data .

Answer

You can use segments to build custom Remarketing lists.

Answer

Segments represent either subsets of sessions or subsets of users.

Question 5

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Accepted Answer

all of the above

Answer

Some visitors may be blocking cookies

Answer

clicks and sessions are different metrics

Answer

some visitors may have javascript disabled

Question 6

What is an assisted conversion?

Accepted Answer

When one traffic source results in a later goal completion through another traffic source

Answer

An AnWords view through conversion

Answer

When one goal completion leads to another

Answer

When an AdWords visitors returns to the site directly to convert

Question 7

When you create a new Channel Grouping in a view, you can

Accepted Answer

A,B, and C

Answer

change how reports display your data, without changing the data itself

Answer

apply it retroactively and see historical data classified by our new channel definitions

Answer

immediately select it in the Acquisition Overview and Channel reports

Answer

A and C only

Question 8

When should you use manual tagging?

Accepted Answer

You should use manual tagging for any non-AdWords custom campaign.

Answer

You should use manual tagging to track only AdWords campaigns.

Answer

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

Question 9

Which of the following metrics is available when Site Search tracking is enabled?

Accepted Answer

All of the above

Answer

Search Exits: The number of searches made immediately before leaving the site.

Answer

Time after Search: The amount of time users spend on your site after performing a search.

Answer

Sessions with Search: The number of sessions that used your site’s search function at least once.

Answer

Search Refinements: The number of times a user searched again immediately after performing a search.

Question 10

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

Accepted Answer

A,B, and C

Answer

events

Answer

transactions

Answer

A and B only

Answer

pageviews