Google Analytics Individual Qualification Exam Answers

Question 1

What feature would you set up to collect company-specific data such as Member Status?

Accepted Answer

Custom Dimension

Answer

Custom Filter

Answer

Event Tracking

Answer

Custom Metric

Question 2

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Accepted Answer

Multi-Channel Funnel reports

Answer

Goals reports

Answer

Acquisition reports

Answer

Ecommerce reports

Question 3

By default, which of these is NOT considered a “medium” in Google Analytics?

Accepted Answer

Google

Answer

Organic

Answer

Referral

Answer

CPC

Question 4

Which of these is NOT a valid metric-dimension combination?

Accepted Answer

Sessions / Bounce rate

Answer

Time on Page / Device Type

Answer

Sessions / Source

Answer

Total Events / User Type

Question 5

What is required for User ID to track users across different devices?

Accepted Answer

Sign-in that generates and sets unique IDs

Answer

Google Tag Manager

Answer

A new Analytics account for reporting

Answer

All of the above

Question 6

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Accepted Answer

User

Answer

Hit

Answer

Session

Answer

Product

Question 7

Which of these can join offline business systems data with online data collected by Google Analytics?

Accepted Answer

Data import

Answer

AdWords Linking

Answer

User ID

Answer

Goal tracking

Question 8

Which report helps identify which browsers may have had problems with your website?

Accepted Answer

The Browser & OS report

Answer

The Active Users report

Answer

The Source/Medium report

Answer

The New vs Returning report

Question 9

When will the Analytics tracking code send an event hit to Google Analytics?

Accepted Answer

Every time a user performs an action with event tracking implemented

Answer

Every time a user makes a reservation

Answer

Every time a user performs an action with pageview tracking implemented

Answer

Every time a user adds an event to their calendar

Question 10

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Accepted Answer

Assisted conversion

Answer

Primary conversion

Answer

Last-click attribution

Answer

Second-to-last-click attribution