Google Analytics Google Analytics GA4 Audiences and Remarketing

Question 1

What is an audience in Google Analytics 4?

Accepted Answer

A group of users defined by conditions that can be used for reporting and remarketing

Answer

A saved segment used only in Explore reports

Answer

A type of conversion event

Answer

A dimension in standard reports

Question 2

Where do you create and manage audiences in GA4?

Accepted Answer

Admin > Property > Audiences

Answer

Reports > Engagement > Audiences

Answer

Explore > Audience Builder

Answer

Reports > User > Demographics

Question 3

What is the maximum membership duration for an audience in GA4?

Accepted Answer

540 days

Answer

30 days

Answer

90 days

Answer

180 days

Question 4

Which of the following can be used as a condition when building a GA4 audience?

Accepted Answer

Events, parameters, user properties, and demographics

Answer

Only page views

Answer

Only purchase events

Answer

Session duration in seconds only

Question 5

What happens to users in an audience when they no longer meet the audience conditions?

Accepted Answer

They are removed based on the membership duration setting

Answer

They stay permanently unless manually removed

Answer

They are moved to a 'churned' audience automatically

Answer

Nothing — audience membership never changes

Question 6

Which GA4 audience type uses machine learning to predict user behavior?

Accepted Answer

Predictive audiences

Answer

Demographic audiences

Answer

Remarketing audiences

Answer

Lookalike audiences