Google Analytics GA4 Event and Conversion Tracking Questions and Answers

Question 1

A digital marketing manager sets up a 'generate_lead' event in Google Analytics 4.
To analyze which specific forms on the website are generating the most leads, what additional configuration is necessary?

Accepted Answer

Create an event-scoped custom dimension for a 'form_name' parameter sent with the event.

Answer

Enable Enhanced Measurement for form interactions.

Answer

Mark the 'generate_lead' event as a conversion.

Answer

Create a user-scoped custom dimension for 'form_name'.

Question 2

An e-commerce site wants to track every single purchase as a conversion, even if a user makes multiple separate purchases within the same session. Which conversion counting method should be selected for their 'purchase' event in GA4?

Accepted Answer

Once per event

Answer

Once per user

Answer

Once per session

Answer

Every time per session

Question 3

Which of the following event types in Google Analytics 4 requires you to enable a specific setting in the data stream configuration to be collected automatically?

Accepted Answer

Enhanced measurement events

Answer

Custom events

Answer

Automatically collected events

Answer

Recommended events

Question 4

An analyst has created a custom event called 'video_watch_milestone' to track when users reach 25%, 50%, and 75% of a video's length. What is the maximum number of custom parameters they can send with each 'video_watch_milestone' event?

Accepted Answer

25

Answer

10

Answer

50

Answer

100

Question 5

What is the first step required to begin tracking a specific user action, like a newsletter signup, as a conversion in Google Analytics 4?

Accepted Answer

Ensure the user action is being collected as an event.

Answer

Create a new conversion report in the 'Explore' section.

Answer

Enable Google Signals in the property settings.

Answer

Link the GA4 property to a Google Ads account.

Question 6

A user visits a website for the first time from a paid search ad. Two days later, they return directly by typing the URL and make a purchase. If you are analyzing a report using the 'Session source / medium' dimension, what will be attributed to the session where the purchase occurred?

Accepted Answer

direct / none

Answer

google / cpc

Answer

(not set) / (not set)

Answer

google / organic

A digital marketing manager sets up a 'generate_lead' event in Google Analytics 4.To analyze which specific forms on the website are generating the most leads, what additional configuration is necessary?

A digital marketing manager sets up a 'generate_lead' event in Google Analytics 4.
To analyze which specific forms on the website are generating the most leads, what additional configuration is necessary?