Google Analytics Certification Exam Sample Questions

Question 1

Which of these user characteristics CANNOT be used to create a Custom Segment?

Accepted Answer

Users who have children

Answer

Users 25 to 34 years of age who have their browser set to Spanish

Answer

Users that engaged in your social media or email campaigns

Answer

Users that viewed a page on your website and then watched a video

Question 2

Which report shows the percentage of traffic that has visited your site before?

Accepted Answer

Behavior > New vs returning report

Answer

Interests > Affinity categories report

Answer

Behavior > Frequency and Recency report

Answer

All traffic > Referrals report

Question 3

Which of these could NOT be tracked using Goals in Google Analytics?

Accepted Answer

Customer’s lifetime value

Answer

Signing up for a newsletter

Answer

Watching a video

Answer

Making a purchase

Question 4

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Accepted Answer

False

Answer

True

Question 5

Which data table display compares report metrics to the website average?

Accepted Answer

Comparison

Answer

Pivot

Answer

ercentage

Answer

Performance

Question 6

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Accepted Answer

1

Answer

0

Answer

2

Answer

3

Question 7

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Accepted Answer

True

Answer

False

Question 8

Which of these can be imported to define a remarketing audience?

Accepted Answer

Custom Segment

Answer

Custom Metric

Answer

Custom Report

Answer

Custom Dimension

Question 9

If a filter excludes data from a view, that data can never be recovered for that view.

Accepted Answer

True

Answer

False

Question 10

Which campaign parameter is NOT standard in Google Analytics?

Accepted Answer

utm_adgroup

Answer

utm_campaign

Answer

utm_content

Answer

utm_source