GMC GMC Paid Media & Performance Advertising

Question 1

In paid search advertising, what does 'Quality Score' primarily influence?

Accepted Answer

Your ad's cost-per-click and ad rank position

Answer

The color of your ad display

Answer

The number of keywords in your campaign

Answer

Your daily budget allocation

Question 2

Which paid media bidding strategy is most aligned with a growth marketer's goal of maximizing conversions within a fixed budget?

Accepted Answer

Target CPA (Cost Per Acquisition) bidding

Answer

Manual CPC bidding

Answer

CPM bidding

Answer

Engagement-based bidding

Question 3

What is 'ad frequency' in paid media campaigns and why should growth marketers monitor it?

Accepted Answer

The average number of times one person sees your ad, which impacts ad fatigue

Answer

The number of keywords per ad group

Answer

The click-through rate of an ad

Answer

The time of day an ad is shown

Question 4

A growth marketer is running a Facebook Ads campaign. Which audience targeting option reaches people most similar to existing customers?

Accepted Answer

Lookalike audiences

Answer

Interest-based targeting

Answer

Broad demographic targeting

Answer

Geographic-only targeting

Question 5

What is the primary purpose of A/B testing ad creatives in a paid media campaign?

Accepted Answer

To identify which ad variation drives better performance metrics

Answer

To increase the campaign budget automatically

Answer

To avoid platform content policies

Answer

To run two campaigns simultaneously on different platforms

Question 6

In paid advertising, what does ROAS stand for and what does it measure?

Accepted Answer

Return on Ad Spend — measures revenue generated per dollar spent on ads

Answer

Rate of Ad Spend — measures impressions per dollar

Answer

Reach of Ad Set — measures total audience size

Answer

Revenue Over Attributed Sales — measures organic vs. paid split