FREE Sales Copy Applying Copywriting Formulas Questions and Answers

Question 1

A copywriter is drafting an email for a meal-kit delivery service targeting busy professionals. Which of the following openings best applies the Problem-Agitate-Solve (PAS) formula?

Accepted Answer

Tired of deciding what's for dinner after a long day? It's frustrating to waste time at the grocery store only to end up ordering takeout again. Imagine delicious, home-cooked meals ready in 20 minutes.

Answer

Introducing a revolutionary way to cook! Our service delivers fresh, pre-portioned ingredients right to your door, making dinner easy and delicious.

Answer

Join over 50,000 happy customers who are saving time and eating healthier. Our chefs design new recipes every week to keep your dinners exciting.

Answer

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Question 2

In the Picture-Promise-Prove-Push (4 Ps) copywriting formula, what is the primary function of the 'Prove' element?

Accepted Answer

To provide evidence and build credibility for the claims being made.

Answer

To paint a vivid image of the desired future for the reader.

Answer

To describe how the product or service will deliver the desired outcome.

Answer

To ask the reader to take a specific, immediate action.

Question 3

A landing page for a high-end coffee subscription reads: (A) 'Imagine the rich aroma filling your kitchen and the taste of a perfectly brewed cup to start your day.' (B) 'Stop drinking bitter, store-bought coffee.' (C) 'Discover rare, single-origin beans delivered fresh to your door each month.' (D) 'Start your coffee journey today.' In what order do these statements correctly follow the AIDA formula?

Accepted Answer

B, C, A, D

Answer

A, C, B, D

Answer

C, B, D, A

Answer

B, A, C, D

Question 4

A copywriter is creating a fundraising email for a non-profit that rescues endangered animals. The goal is to evoke a strong emotional response and compel a donation. Which formula is most suited for this purpose?

Accepted Answer

Star-Story-Solution

Answer

Features-Advantages-Benefits (FAB)

Answer

Picture-Promise-Prove-Push (4 Ps)

Answer

Attention-Interest-Desire-Action (AIDA)

Question 5

The copy for a new camera lens reads: 'This lens has a wide f/1.4 aperture (Feature), which allows it to capture more light (Advantage).' Which statement best completes the Features-Advantages-Benefits (FAB) formula?

Accepted Answer

So you can shoot stunning, crystal-clear photos in low-light conditions without a flash.

Answer

It is constructed with 12 high-grade optical elements.

Answer

This makes it superior to lenses with a smaller f/2.8 aperture.

Answer

The aperture ring provides precise manual control.

Question 6

When using the Star-Story-Solution copywriting formula, what is the primary purpose of introducing the 'Star'?

Accepted Answer

To present the main character of the narrative, with whom the audience can relate.

Answer

To list the product's most impressive features and specifications.

Answer

To provide a celebrity endorsement or authoritative figure.

Answer

To immediately reveal the solution and how it works.