FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers

Question 1

A marketer sets up a campaign to target users who have previously visited their retail locations or the locations of their direct competitors within the last 30 days.
Which location-based advertising technique are they using?

Accepted Answer

Historical location targeting

Answer

Proximity marketing using beacons

Answer

Real-time geofencing

Answer

IP address-based geotargeting

Question 2

A coffee shop chain wants to send a promotional message to customers who are physically inside one of their cafes, encouraging them to try a new pastry. Which technology is MOST suitable for this hyper-local, in-store targeting?

Accepted Answer

Bluetooth beacons

Answer

GPS-based geofencing

Answer

Cell tower triangulation

Answer

IP address targeting

Question 3

A national retailer is running a location-based campaign and wants to measure its direct impact on in-store sales. Which of the following metrics provides the CLEAREST measure of the campaign's offline effectiveness?

Accepted Answer

Store Visit Attribution

Answer

Click-Through Rate (CTR)

Answer

Cost Per Acquisition (CPA) for online purchases

Answer

Ad impressions by region

Question 4

A marketer is setting up a geo-conquesting campaign. What is the primary objective of this strategy?

Accepted Answer

To target users with ads when they are near a competitor's location

Answer

To reward loyal customers when they are near the business's location

Answer

To re-engage users who have previously visited the business but have not returned

Answer

To deliver ads to a broad audience within a specific city or zip code

Question 5

When comparing geofencing and geotargeting, which statement is most accurate?

Accepted Answer

Geofencing is typically more precise for small areas, while geotargeting is used for broader regions like cities or states.

Answer

Geofencing uses historical data, while geotargeting is always in real-time.

Answer

Geofencing targets users based on demographics, while geotargeting relies solely on location.

Answer

Geofencing requires an app to be open, while geotargeting works in the background.

Question 6

Under privacy regulations like GDPR and CCPA, what is the most critical requirement before collecting and using a consumer's precise geolocation data for advertising?

Accepted Answer

Obtaining explicit, opt-in consent from the user

Answer

Providing an annual data security report

Answer

Anonymizing the data within 24 hours of collection

Answer

Limiting data collection to daytime hours

A marketer sets up a campaign to target users who have previously visited their retail locations or the locations of their direct competitors within the last 30 days.Which location-based advertising technique are they using?

A marketer sets up a campaign to target users who have previously visited their retail locations or the locations of their direct competitors within the last 30 days.
Which location-based advertising technique are they using?