Free Mobile Marketing Fundamentals Questions and Answers

Question 1

The tools used for A/B testing include:

Accepted Answer

Both (a) and (b)

Answer

Visual Website Optimizer

Answer

Google Content Experiments

Answer

None of the above

Question 2

The right abbreviation for ROI is _____________.

Accepted Answer

Return on investment

Answer

Risk on income

Answer

Risk on investment

Answer

Return on income

Question 3

How many lines must be written in a channel's description box?

Accepted Answer

5

Answer

2

Answer

1

Answer

2

Question 4

Where should keywords be used?

Accepted Answer

All of the above

Answer

Title

Answer

Description

Answer

Tags

Question 5

The primary advantage of online advertising is ___________.

Accepted Answer

All of the above

Answer

Trackable

Answer

Low-cost promotional strategy

Answer

Online advertising is promotional as well as informational

Question 6

The hyperlink refers to a ______________.

Accepted Answer

Inbound link

Answer

Outbound link

Answer

IFTTT link

Answer

KPI link

Question 7

Which of the following options will accurately state the latest Facebook post's success rate?

Accepted Answer

Reach and engagement

Answer

Impressions and click-through

Answer

Likes and Impressions

Answer

Click-through and pageviews

Question 8

On mobile apps, Google Analytics is unable to identify repeat users.

Accepted Answer

FALSE

Answer

TRUE

Answer

Can be true or false

Answer

Not defined

Question 9

The _________ can be used to identify the user session.

Accepted Answer

All of the above

Answer

IP Address

Answer

User Agent

Answer

Authenticate users

Question 10

What ways are there to surpass the expectations of your customers?

Accepted Answer

By offering your customers unique services.

Answer

By improving the appeal of your product.

Answer

By offering your customers great discounts and promotions.

Answer

By collecting appropriate and relevant reviews from your consumers and posting them on your website.