Free Marketing Automation Questions And Answers

Question 1

What exactly is a dynamic list?

Accepted Answer

A list of users created from an existing list that meet specific criteria.

Answer

A list of users who purchased inconsistently from the business.

Answer

A list of users who dynamically chose which email subscription to chose from

Answer

A list of users who do not engage with the business for a specified time.

Question 2

Which of the following phrases has nothing to do with marketing automation?

Accepted Answer

Automatic audit

Answer

Dynamic content

Answer

Lead scoring

Answer

Progressive profiling

Question 3

In a CRM, which of the following choices best demonstrates a rational customer journey?

Accepted Answer

Prospect, lead, qualified, closed

Answer

Qualified, lead, closed, prospect

Answer

Prospect, closed, lead, qualified

Answer

Lead, closed, prospect, qualified

Question 4

What in marketing automation is a "trigger"?

Accepted Answer

The action taken that results in a new activity by the martech platform.

Answer

The insights that lead sales teams to call a hot lead.

Answer

The name for a lead that is most likely to convert to a customer.

Answer

The act of making a card payment while making a purchase.

Question 5

Which of these vendors does The 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs not place in the "Leaders" category?

Accepted Answer

Pegasystems

Answer

SAP

Answer

Salesforce

Answer

Adobe

Question 6

A drip campaign is a catch-all phrase for

Accepted Answer

A sequence of emails

Answer

A sequence of social posts

Answer

Series of blogs around a specific content campaign

Answer

A monthly paid advertising campaign

Question 7

Which of these user demographics may be utilized to tailor experiences for each individual?

Accepted Answer

All of the above

Answer

Favourite colour

Answer

Email addresses

Answer

Country of residence