Which of the following actions does the author do in the highlighted text (lines 15–17)?
PASSAGE 1 In the last decade, many people in the marketing-research and advertising industries have underlined the importance of emotion andLine its role in advertising. Robert Heath has(5) asserted, "We always form an attitude about a decision through emotion and subconscious rational processing before we start to consciously and actively think about it." Heath has proposed that television advertising is not goal driven but(10) stimulus driven and that our feelings that inform sub- and semi-conscious thinking when we watch television ads covertly influence attitudinal change to the brand and, ultimately, a purchase decision.
PASSAGE 2 (15) Emotion in advertising is important to shaping perception; however, emotion should not be pursued at the expense of all else. One of marketers' key objectives is to shape brand representations—that is, to ensure that positive(20) associations come to mind—and so marketers bias consumers' judgments toward their brands. Neuroscientists have found that information about objects is stored in three main networks: knowledge (concrete information associated with(25) an object), experience (actions associated with the object), and emotions (the value of the object along multiple dimensions). The brain needs input from all three to form a representation of an object or concept.
