FREE CMD Digital Marketing & Analytics Questions and Answers

Question 1

Which metric best measures email marketing success?

Accepted Answer

Open rate

Answer

Bounce rate

Answer

Unsubscribe rate

Answer

Delivery time

Question 2

What does SEO stand for?

Accepted Answer

Search Engine Optimization

Answer

Search Engagement Overview

Answer

Service Efficiency Output

Answer

Social Enterprise Optimization

Question 3

Which platform is commonly used for PPC advertising?

Accepted Answer

Google Ads

Answer

Google Docs

Answer

Gmail

Answer

Google Trends

Question 4

What does CTR represent in online advertising?

Accepted Answer

Click-Through Rate

Answer

Cost-To-Run

Answer

Click-To-Ratio

Answer

Customer Turnover Rate

Question 5

Which tool is most used for tracking web traffic?

Accepted Answer

Google Analytics

Answer

Google Sheets

Answer

Google Slides

Answer

Google Calendar

Question 6

What does bounce rate refer to?

Accepted Answer

Users leaving after one page

Answer

Emails sent per day

Answer

Rate of return visitors

Answer

High conversion rate

Question 7

Which is a key goal of content marketing?

Accepted Answer

Drive traffic & engagement

Answer

Lower email size

Answer

Create viral memes

Answer

Avoid brand loyalty

Question 8

What is a conversion in digital marketing?

Accepted Answer

Make a purchase or sign up

Answer

Exit website

Answer

Close ad

Answer

Click unsubscribe

Question 9

Which is a metric for social media engagement?

Accepted Answer

Engagement rate

Answer

Load time

Answer

Screen resolution

Answer

Print margin