FREE CLEP Marketing Question and Answers

Question 1

Which of the following is not a marketing goal?

Accepted Answer

technical design objectives

Answer

price objectives

Answer

promotion objectives

Answer

channels of distribution objectives

Question 2

Which of the following statutes addresses misleading marketing, sales, and pricing?

Accepted Answer

The Federal Trade Commission Act

Answer

The Anti-Advertising Act

Answer

The Magnuson-Moss Act

Answer

The Clayton Act

Question 3

It is known as: "Using a name, word, symbol, design, or combination of these that may or may not be registered."

Accepted Answer

a brand

Answer

a copyright

Answer

a brand name

Answer

a trademark

Question 4

Packing consists of:

Accepted Answer

all of the above

Answer

product identification

Answer

containment

Answer

promotion

Question 5

Which of the following items is used in the manufacture of other items?

Accepted Answer

Industrial products

Answer

Convenience products

Answer

Consumer products

Answer

Emergency goods

Question 6

Which of the following utilities is provided by transportation?

Accepted Answer

place utility & possession utility

Answer

place utility

Answer

time utility

Answer

possession utility

Question 7

Which of the following doesn't belong in the five-step process of marketing research?

Accepted Answer

Interpreting the data

Answer

Problem definition

Answer

Solving the problem