FREE CBDA Identifying Research Questions Questions and Answers

Question 1

A business analyst is tasked with helping a retail company understand its declining sales. Which of the following represents the MOST effective initial research question?

Accepted Answer

What is the correlation between our marketing spend and monthly sales figures over the past two years?

Answer

Why are our sales going down?

Answer

Should we increase our social media advertising budget?

Answer

What are our competitors doing to increase their sales?

Question 2

A stakeholder asks the data analyst to investigate 'customer churn.' Before proceeding, which of the following is the most critical first step for the analyst to take in refining this request into a research question?

Accepted Answer

Define 'customer churn' with specific, measurable criteria in collaboration with the stakeholder.

Answer

Gather all available customer data.

Answer

Propose a predictive model for identifying customers at risk of churning.

Answer

Research industry benchmarks for acceptable churn rates.

Question 3

A business data analyst is using a collaborative game to generate and group potential research questions with stakeholders. Participants write questions on sticky notes and then group them by theme on a whiteboard. Which collaborative technique is being used?

Accepted Answer

Affinity Map

Answer

Fishbowl

Answer

Product Box

Answer

People Polling

Question 4

Which of the following characteristics is LEAST essential for a good research question in a business data analytics context?

Accepted Answer

Original

Answer

Feasible

Answer

Relevant

Answer

Specific

Question 5

A restaurant chain wants to improve customer satisfaction. An initial research question is proposed: 'How can we improve the customer experience?' Why is this a weak research question for a data analytics project?

Accepted Answer

It is too broad and not directly measurable.

Answer

It focuses on a lagging indicator.

Answer

It does not specify a target customer segment.

Answer

It requires qualitative, not quantitative, data.

Question 6

A business analyst is working with the marketing department. The department's goal is to increase user engagement on the company's mobile app. Which of the following is the best research question to support this goal?

Accepted Answer

What is the impact of push notifications on the daily active user count?

Answer

Which new features should we add to the app?

Answer

How can we get more users to download our app?

Answer

Is our app's user interface better than our competitor's?