FREE Basic Digital Marketing Certification Questions and Answers

Question 1

A company wishes to drive purchase activities through its website. Which campaign objective should the company select?

Accepted Answer

Sales

Answer

Traffic

Answer

Awareness

Answer

Engagement

Question 2

What are the three types of audiences that can be built with Ads Manager?

Accepted Answer

New audience, Custom Audience, Lookalike audience

Answer

Custom audience, location-based audience, demographic audience

Answer

Lookalike audience, Custom Audience, Saved audience

Answer

Saved audience, location-based audience, demographic audience

Question 3

Which option is best for contacting existing customers?

Accepted Answer

Custom Audience

Answer

Lookalike Audience

Answer

Conversion audience

Answer

Interest-based audience

Question 4

Which option is not best for contacting existing customers?

Accepted Answer

Late weekday evenings

Answer

Site-wide auto moderation

Answer

My client center

Answer

Editting

Question 5

What strategies can be employed to strengthen an email marketing program?

Accepted Answer

Researching, Projecting Results, Validation, and Evaluation

Answer

Offer special discounts or promotions.

Answer

Hootsuite, Google Analytics, Twitter Insights, and Facebook Insights

Answer

Lead Generation, Sales Utilization, Opportunity Generation

Question 6

What is Long-tail keyword

Accepted Answer

Descriptive keywords are utilized in less frequent versions to assist attract targeted clients to your site.

Answer

The process of crediting sales and conversions to touch points in conversion paths.

Answer

Shows people a list of likes and engagement with their social networks.

Answer

Keyword suggestions, average monthly keyword searches, and competition level for each term

Question 7

What Google AdWords tool will help you keep track of all your accounts without having to log in and out of each one?

Accepted Answer

My Client Center

Answer

Organic Search

Answer

Late Weekday Evenings

Answer

Site-wide Auto Moderation

Question 8

What does conversion rate optimization tools include..

Accepted Answer

Optimizely, Visual Website, Optimizer, Adobe Test & Target

Answer

Hootsuite, Google Analytics, Twitter Insights, Facebook Insights

Answer

Lead generation, sales usage, opportunity generation

Answer

Placing your high-value content on a gated third-party webstie

Question 9

What does "RTB" mean in the context of programmatic buying?

Accepted Answer

Real Time Bidding

Answer

Reverse Time Bidding

Answer

Real Target Bidding

Answer

Real Time Brokering

Question 10

Web analytics reports are utilized by:

Accepted Answer

All of the above

Answer

IT teams

Answer

Product Teams

Answer

Marketing teams