AMA Marketing Research & Analytics

Question 1

What is the first step in the marketing research process?

Accepted Answer

Define the problem

Answer

Conduct surveys

Answer

Collect data

Answer

Analyze results

Question 2

Which method collects primary data?

Accepted Answer

Focus groups

Answer

Government websites

Answer

Industry publications

Answer

Academic journals

Question 3

What does 'sample size' refer to?

Accepted Answer

Number of people in the study

Answer

The number of survey questions

Answer

Number of interviewers

Answer

Amount of data storage used

Question 4

What type of research investigates cause and effect?

Accepted Answer

Experimental research

Answer

Descriptive research

Answer

Qualitative research

Answer

Exploratory research

Question 5

Which tool is commonly used for statistical analysis?

Accepted Answer

SPSS

Answer

Photoshop

Answer

Google Docs

Answer

Excel Charts

Question 6

What is a key limitation of secondary data?

Accepted Answer

Not specific to current research

Answer

Too expensive

Answer

Too detailed

Answer

Hard to find

Question 7

What is qualitative research best used for?

Accepted Answer

Exploring customer motivations

Answer

Counting sales transactions

Answer

Identifying numeric trends

Answer

Benchmarking competitors

Question 8

Which type of data is collected by the researcher directly?

Accepted Answer

Primary data

Answer

Secondary data

Answer

Estimated data

Answer

Internal records

Question 9

What is the purpose of data analysis?

Accepted Answer

Summarizing insights from data

Answer

Collecting contact details

Answer

Printing the reports

Answer

Formatting text for presentation