FCA Fascination Science & Psychology Flashcards
6 cards from real FCA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 FCA Fascination Science & Psychology flashcards as text
According to the Fascinate system, how long does the human brain take to make a fascination judgment about a person or brand?
Answer: 3 seconds
Research behind the Fascinate system indicates that first impressions and fascination judgments are made within approximately 9 seconds, often described as under 'seconds'.
What is the psychological basis for why the Fascinate system uses the concept of 'Triggers' to explain human behavior?
Answer: Triggers are instinctive psychological responses that capture and hold attention
Fascination Triggers are rooted in evolutionary psychology — they are the instinctive cues that the human brain uses to decide what deserves attention and what to remember.
In Fascinate psychology, which Trigger is associated with the human need for belonging, loyalty, and predictability?
Answer: Trust
The Trust Trigger taps into the evolutionary psychology of safety and group belonging, making consistency and dependability deeply compelling.
How does the Fascinate system describe the Alarm Trigger in psychological terms?
Answer: A response to urgency, deadlines, and the need to avoid negative consequences
The Alarm Trigger leverages loss aversion and urgency — powerful psychological forces that make people pay attention to potential risks or missed opportunities.
What does the Mystique Trigger leverage in terms of human psychology?
Answer: Curiosity and the intrinsic drive to solve incomplete information
Mystique captivates by withholding just enough information to create irresistible curiosity, activating the brain's pattern-completion instinct.
According to Fascinate science, why is fascination more powerful than mere attention in influencing human behavior?
Answer: Fascination triggers a deeper neurological engagement that affects memory, emotion, and decision-making
Fascination engages multiple brain systems simultaneously — cognitive, emotional, and memory — making it a far more durable and influential state than simple attention.