Marketing and Advertising Flashcards
6 cards from real FBLA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Marketing and Advertising flashcards as text
What is a 'call to action' (CTA) in marketing?
Answer: A prompt that encourages an audience to take a specific immediate action
A CTA is a marketing element — such as 'Buy Now' or 'Sign Up Today' — designed to prompt an immediate response from the audience.
What is 'content marketing'?
Answer: Creating and sharing valuable content to attract and retain a target audience
Content marketing involves producing valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience organically.
What is the difference between 'B2B' and 'B2C' marketing?
Answer: B2B targets other businesses; B2C targets individual consumers
B2B (Business-to-Business) marketing targets other companies, while B2C (Business-to-Consumer) marketing targets individual end consumers.
Which pricing strategy sets a high initial price and lowers it over time?
Answer: Price skimming
Price skimming starts with a high price to capture early adopters willing to pay premium, then gradually reduces it to reach more customers.
What is 'viral marketing'?
Answer: A technique that encourages people to share a message, causing rapid, exponential spread
Viral marketing creates content or campaigns that audiences voluntarily share, spreading the message rapidly like a virus.
What is 'positioning' in a marketing context?
Answer: How a brand is perceived in the minds of target customers relative to competitors
Positioning defines the unique place a brand or product occupies in the consumer's mind compared to competing alternatives.