ESB - Certified Entrepreneurship and Small Business Specialist Practice Test
ESB - Certified Entrepreneurship and Small Business Specialist Opportunity Recognition and Ideation Questions and Answers
An entrepreneur is using the 'Customer Discovery' process to refine a new business idea.
What is the primary goal of this process?
Select your answer
A
To secure initial funding from investors.
B
To validate that a problem exists and the proposed solution is valuable to customers.
C
To develop a comprehensive marketing and sales strategy.
D
To build a fully functional prototype of the product.
Hint