Marketing and Advertising Flashcards

Which paid advertising platform is most commonly used by US dropshippers to launch new products quickly?

Answer: Facebook and Instagram Ads (Meta Ads)

Meta Ads (Facebook and Instagram) offers unmatched audience targeting and is the go-to platform for testing new dropshipping products with paid traffic.

What is a 'lookalike audience' in Facebook Ads for dropshipping?

Answer: An audience of users who share traits with your existing customers

A lookalike audience uses Facebook's algorithm to find new users who closely resemble your existing buyers, improving ad targeting efficiency.

What does 'ROAS' stand for and why is it critical to dropshipping ad performance?

Answer: Return on Ad Spend — measures revenue generated per dollar spent on ads

ROAS (Return on Ad Spend) tells you how much revenue you earn for every dollar invested in advertising, making it the core profitability metric for paid campaigns.

What is the primary goal of a 'video ad creative' in a dropshipping Facebook campaign?

Answer: To demonstrate the product in action and capture attention in the first 3 seconds

Effective video ads hook viewers in the first 3 seconds and show the product solving a problem or being used, dramatically increasing click-through rates.

What is 'interest targeting' in the context of Facebook Ads for dropshipping?

Answer: Reaching users based on their hobbies, pages they follow, and behaviors on Facebook

Interest targeting lets you show ads to Facebook users who have demonstrated interest in topics related to your product niche, improving ad relevance.

Which metric indicates whether your Facebook ad creative is engaging enough to stop users from scrolling past?

Answer: Click-Through Rate (CTR)

CTR (Click-Through Rate) measures how often viewers click your ad after seeing it, reflecting how compelling your creative and offer are.