Web Analytics & Data-Driven Marketing Flashcards
7 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Web Analytics & Data-Driven Marketing flashcards as text
What does 'conversion rate' measure in digital marketing analytics?
Answer: The percentage of visitors who complete a desired goal action
Conversion rate is the percentage of users who complete a desired action (such as a purchase or sign-up) out of the total number of visitors.
Which attribution model assigns 100% of the conversion credit to the first touchpoint a customer interacted with?
Answer: First-click attribution
First-click (first-touch) attribution gives all conversion credit to the very first channel or interaction that brought the user to the site.
What is A/B testing primarily used for in digital marketing?
Answer: Testing two versions of a webpage or asset to see which performs better
A/B testing (split testing) involves creating two variants of a page, ad, or email and measuring which one achieves better results with real users.
What does CRO stand for in digital marketing?
Answer: Conversion Rate Optimization
CRO stands for Conversion Rate Optimization — the practice of increasing the percentage of users who take a desired action on a website.
In multi-channel attribution, what does the 'time-decay' model do?
Answer: Assigns more credit to touchpoints closer in time to the conversion
The time-decay model gives more credit to touchpoints that occurred closer to the time of conversion, reflecting their greater influence on the final decision.
What is a KPI (Key Performance Indicator) in the context of digital marketing analytics?
Answer: A measurable value that demonstrates how effectively a company is achieving key business objectives
A KPI is a measurable value that shows how effectively an organization is meeting key business objectives, helping marketers evaluate campaign success.
What is the purpose of setting up 'Goals' in Google Analytics?
Answer: To track when users complete specific actions that are valuable to your business
Goals in Google Analytics let you measure how often users complete specific actions (conversions) you've defined as valuable, such as form submissions or purchases.