Basic Digital Marketing Certification Flashcards
7 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Basic Digital Marketing Certification flashcards as text
What is a 'buyer persona' in digital marketing?
Answer: A fictional representation of your ideal customer based on research and data
A buyer persona is a semi-fictional profile of your ideal customer created from market research and real data to guide marketing strategy and messaging.
In Google Ads, what is 'Quality Score'?
Answer: A metric estimating the quality and relevance of your ads, keywords, and landing pages
Quality Score is Google's rating (1–10) of the relevance and quality of your keywords, ads, and landing pages, which affects ad placement and cost-per-click.
What is 'content repurposing' in digital marketing?
Answer: Reusing existing content in different formats to reach new audiences
Content repurposing means taking existing content and adapting it into different formats—such as turning a blog post into a video or infographic—to extend its reach.
Which of the following best describes 'inbound marketing'?
Answer: Attracting customers by creating valuable content and experiences tailored to them
Inbound marketing attracts customers organically by providing valuable, relevant content rather than interrupting them with unsolicited outreach.
What does 'segmentation' mean in email marketing?
Answer: Splitting your subscriber list into groups based on shared characteristics
Email segmentation is the practice of dividing your subscriber list into subgroups based on criteria like demographics, behavior, or purchase history to send more targeted messages.
What is 'share of voice' (SOV) in digital marketing?
Answer: Your brand's share of total advertising or mentions in your market compared to competitors
Share of voice measures how much of the total conversation or advertising in your industry belongs to your brand compared to your competitors.
Which strategy involves optimizing your website to appear in local search results like 'near me' queries?
Answer: Local SEO
Local SEO focuses on optimizing your online presence to attract more business from relevant local searches, including 'near me' queries and Google Maps results.