Basic Digital Marketing Certification Flashcards

What is 'social proof' in digital marketing?

Answer: Using customer reviews, testimonials, and ratings to build trust

Social proof is a psychological phenomenon where people rely on the opinions and actions of others—like reviews and testimonials—to guide their own purchasing decisions.

What does 'CPM' stand for in digital advertising?

Answer: Cost Per Mille (cost per 1,000 impressions)

CPM stands for Cost Per Mille, meaning the cost an advertiser pays for 1,000 ad impressions, regardless of how many clicks are received.

Which of the following is an example of 'owned media' in digital marketing?

Answer: Your company's official website

Owned media refers to channels that a brand controls directly, such as its own website, blog, or email list, without paying a third party.

What is the main goal of 'lead nurturing' in digital marketing?

Answer: Building relationships with potential customers at each stage of the sales funnel

Lead nurturing focuses on developing relationships with buyers at every stage of the funnel by delivering relevant content until they are ready to purchase.

What is 'domain authority' (DA)?

Answer: A Moz metric predicting how well a website will rank on search engines

Domain Authority is a score developed by Moz that predicts how likely a website is to rank in search engine results, based on factors like backlinks and site quality.

Which social media metric indicates how often users interact with your content relative to how many people see it?

Answer: Engagement rate

Engagement rate measures the percentage of people who interacted (liked, commented, shared) with your content compared to total reach or impressions.

What is 'affiliate marketing'?

Answer: A performance-based model where affiliates earn a commission for driving sales or leads

Affiliate marketing is a performance-based strategy where partners (affiliates) earn a commission for each sale or lead they generate for a merchant.