Basic Digital Marketing Certification Flashcards

What does 'bounce rate' measure on a website?

Answer: The percentage of visitors who leave after viewing only one page

Bounce rate is the percentage of visitors who navigate away from a site after viewing only a single page without interacting further.

Which type of content marketing format is most effective for demonstrating step-by-step tutorials?

Answer: Video content

Video content is the most effective format for step-by-step tutorials because it combines visual and audio cues that guide viewers through each step.

What is 'remarketing' (retargeting) in digital advertising?

Answer: Showing ads to users who have previously visited your website

Remarketing targets users who have already visited your website or engaged with your brand by showing them relevant ads as they browse elsewhere online.

What does 'ROI' stand for in digital marketing?

Answer: Return on Investment

ROI stands for Return on Investment, a key metric used to evaluate the profitability of a marketing campaign relative to its cost.

Which Google tool allows you to measure and analyze website traffic and user behavior?

Answer: Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic, user behavior, and conversion data.

What is 'keyword stuffing' in SEO?

Answer: Excessively repeating keywords in content to manipulate rankings

Keyword stuffing is the practice of overloading a webpage with keywords in an attempt to manipulate search rankings, which is penalized by Google.

In email marketing, what is a 'drip campaign'?

Answer: A series of pre-written emails sent automatically based on a schedule or user action

A drip campaign is an automated email sequence that sends pre-written messages to subscribers at set intervals or triggered by specific behaviors.