Basic Digital Marketing Certification Flashcards
7 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Basic Digital Marketing Certification flashcards as text
Which metric measures the percentage of email recipients who clicked a link inside the email?
Answer: Click-through rate
Click-through rate (CTR) is the percentage of email recipients who clicked on at least one link within the email.
What does 'A/B testing' mean in digital marketing?
Answer: Comparing two versions of content to see which performs better
A/B testing (split testing) compares two versions of a webpage, ad, or email to determine which one drives better results.
Which social media platform is best known for professional networking and B2B marketing?
Answer: LinkedIn
LinkedIn is the leading professional networking platform and is especially effective for B2B marketing and recruiting.
What is 'organic reach' on social media?
Answer: The number of people who see your content without paid promotion
Organic reach refers to the number of unique people who see your content without any paid distribution or boosting.
What is a 'landing page' in digital marketing?
Answer: A standalone webpage designed to capture leads or drive a specific action
A landing page is a dedicated standalone page created specifically for a marketing campaign to convert visitors through a single call-to-action.
Which of the following best describes 'pay-per-click' (PPC) advertising?
Answer: Advertisers pay each time a user clicks on their ad
PPC is an online advertising model where advertisers pay a fee to the platform each time one of their ads is clicked by a user.
What is the primary purpose of a 'call-to-action' (CTA) in digital marketing?
Answer: To prompt the audience to take a specific desired action
A CTA is a prompt—such as a button or link—designed to encourage the audience to take a specific next step like 'Buy Now' or 'Sign Up.'