Digital Marketing Certificate Social Media Marketing Certification

Question 1

What does 'engagement rate' measure on social media?

Accepted Answer

The percentage of audience that interacts with content

Answer

The total number of followers on an account

Answer

The cost per social media post

Answer

The reach of a sponsored post

Question 2

What is a 'social media algorithm'?

Accepted Answer

A set of rules that determines what content users see in their feeds

Answer

A tool for scheduling posts automatically

Answer

A paid advertising campaign format

Answer

A follower growth tracking strategy

Question 3

What is 'user-generated content' (UGC) in social media marketing?

Accepted Answer

Content created by regular users about a brand or product

Answer

Content created by paid social media influencers

Answer

Content created by brands for their followers

Answer

Content generated by artificial intelligence tools

Question 4

Which metric measures how many unique users saw a social media post?

Accepted Answer

Reach

Answer

Impressions

Answer

Engagement

Answer

Click-through rate

Question 5

What is 'social listening' in digital marketing?

Accepted Answer

Tracking brand mentions and conversations across social media channels

Answer

Monitoring audio and podcast content on social platforms

Answer

Running targeted social media advertising campaigns

Answer

Scheduling posts across multiple social platforms

Question 6

What is the purpose of a social media content calendar?

Accepted Answer

To plan and schedule social media posts in advance

Answer

To track follower growth over time

Answer

To measure ROI from social media activities

Answer

To analyze competitor content strategies