Digital Marketing Certificate Paid Search & PPC Advertising

Question 1

What does 'PPC' stand for in digital advertising?

Accepted Answer

Pay-Per-Click

Answer

Paid Placement Campaign

Answer

Page Performance Cost

Answer

Platform Promotion Channel

Question 2

What is a 'Quality Score' in Google Ads?

Accepted Answer

Google's metric measuring the quality and relevance of ads, keywords, and landing pages

Answer

A rating of your website's visual design quality

Answer

A score reflecting the total number of ad impressions received

Answer

A measure of only the ad's historical click-through rate

Question 3

What is a 'negative keyword' in Google Ads?

Accepted Answer

A keyword that prevents your ad from showing for irrelevant search queries

Answer

A keyword associated with negative brand sentiment

Answer

A poorly performing keyword that should be removed

Answer

A keyword that was recently deleted from a campaign

Question 4

What does 'CPC' stand for in digital advertising?

Accepted Answer

Cost Per Click

Answer

Cost Per Campaign launch

Answer

Click Performance Cost

Answer

Customer Purchase Conversion

Question 5

What is an 'ad impression' in digital marketing?

Accepted Answer

Each time an advertisement is displayed on a user's screen

Answer

The emotional impact and memorability of an advertisement

Answer

Each time a user clicks and interacts with an advertisement

Answer

The design quality rating assigned to an advertisement

Question 6

What is 'ad targeting' in PPC advertising?

Accepted Answer

Selecting specific audiences who will see your ads based on defined criteria

Answer

The process of writing compelling advertising copy

Answer

Targeting the highest available advertising budget

Answer

Tracking and analyzing competitor advertising strategies