← All CST Flashcard Decks

Sales Methodologies & Techniques Flashcards

7 cards from real CST practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Sales Methodologies & Techniques flashcards as text
  1. In the Challenger Sale methodology, what is the primary role of the 'Teach' component?

    Answer: Provide commercial insights that reframe the customer's thinking

    The 'Teach' component in Challenger Sale involves sharing data-driven insights that challenge the customer's current thinking and open their eyes to problems they didn't know they had.

  2. Which element distinguishes SNAP Selling from traditional sales methodologies?

    Answer: It accounts for the frazzled, distracted modern buyer

    SNAP Selling (Simple, iNvaluable, Aligned, Priority) was designed specifically for selling to today's overwhelmed buyers who have little time and attention.

  3. What does the 'N' stand for in the NEAT Selling framework?

    Answer: Numbers

    In NEAT Selling, 'N' stands for Numbers — quantifying the economic impact of the prospect's problem to establish concrete value.

  4. A trainer is coaching a rep who consistently skips straight to the pitch after a brief greeting. Which methodology phase is being violated?

    Answer: Discovery

    Discovery is the phase where reps uncover needs, pain points, and buying criteria — skipping it leads to misaligned pitches and lost deals.

  5. In Value Selling, what is the primary goal during the qualification stage?

    Answer: Identifying the prospect's key performance indicators and business goals

    Value Selling focuses on connecting the solution to the prospect's specific KPIs and business outcomes to justify investment.

  6. The 'Trusted Advisor' sales model differs from transactional selling primarily because it:

    Answer: Focuses on long-term relationship building over immediate revenue

    The Trusted Advisor model prioritizes building credibility and sustained relationships so that clients return and refer others over time.

  7. When using the Inbound Sales methodology, what is the first stage of the buyer's journey that a salesperson should align with?

    Answer: Awareness

    Inbound Sales maps to the buyer's journey starting with Awareness, where the buyer recognizes a problem and a rep helps them identify it.